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~subject:"Advertising"
~subject:"Brand management"
~subject:"Wein"
~type:"article"
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Search: person:"Pitt, Leyland F."
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Advertising
Brand management
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Consumer behaviour
27
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19
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18
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16
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35
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Pitt, Leyland F.
35
Berthon, Pierre R.
15
Parent, Michael
6
Botha, Elsamari
3
Campbell, Colin
3
Campbell, Colin L.
3
Chan, Anthony
3
Berthon, Jean-Paul
2
Brown, Terrence E.
2
Park, Andrew
2
Reyneke, Mignon
2
Robson, Karen
2
Sands, Sean
2
Vigar-Ellis, Debbie
2
Atanasova, Christina
1
Bal, Anjali S.
1
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1
Berthon, Pierre
1
Blair, Amanda J.
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1
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Ferguson, Sarah Lord
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Oc, Yusuf
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Business horizons
6
International journal of wine business research : IJWBR
6
Journal of advertising research
6
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in corporate branding
1
California management review
1
International journal of technology marketing : IJTMkt
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
MIT sloan management review
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
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ECONIS (ZBW)
35
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
3
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
4
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
5
"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Demsar, Vlad
;
Sands, Sean
;
Campbell, Colin L.
;
Pitt, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
Saved in:
6
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
7
A 60-year bibliographic review of the Journal of Advertising Research : perspectives on trends in authorship, influences, and research impact
Brown, Terrence E.
;
Park, Andrew
;
Pitt, Leyland F.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 353-360
Persistent link: https://www.econbiz.de/10012495734
Saved in:
8
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
9
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
10
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
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