//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Brand management"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand management
Sales promotion
20
Verkaufsförderung
20
Marketingmanagement
7
Sales-promotion
5
Beziehungsmarketing
4
Lieferantenmanagement
4
Marketing management
4
Relationship marketing
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Investitionsgütermarketing
3
Management
3
Physical distribution
3
Preismanagement
3
Pricing strategy
3
Product management
3
Produktmanagement
3
Salespeople
3
Theorie
3
Theory
3
Verkauf
3
Verkaufspersonal
3
Verkaufstechnik
3
Vertrieb
3
Business-to-Business-Marketing
2
Communication
2
Consumer behaviour
2
Deutschland
2
Einzelhandel
2
Germany
2
Kommunikation
2
Konsumentenverhalten
2
Retail trade
2
Selling
2
Werbung
2
Betriebliches Informationssystem
1
Business intelligence system
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Lehrbuch
Article in journal
168
Aufsatz in Zeitschrift
168
Aufsatz im Buch
16
Book section
16
Graue Literatur
11
Non-commercial literature
11
Arbeitspapier
9
Working Paper
9
Collection of articles of several authors
4
Sammelwerk
4
Textbook
3
Bibliografie
2
Case study
2
Einführung
2
Fallstudie
2
Glossar enthalten
2
Glossary included
2
Hochschulschrift
2
Thesis
2
Amtsdruckschrift
1
Conference paper
1
Government document
1
Konferenzbeitrag
1
Nachschlagewerk
1
Ratgeber
1
Reference book
1
Wörterbuch
1
more ...
less ...
Language
All
English
3
Author
All
Belch, George E.
2
Belch, Michael A.
2
Fill, Chris
1
Published in...
All
McGraw-Hill higher education
1
The McGraw-Hill/Irwin series in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing communications : brands, experiences and participation
Fill, Chris
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10013481770
Saved in:
2
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10013483546
Saved in:
3
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2004
-
6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->