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~subject:"Advertising"
~subject:"Einzelhandel"
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Search: "Lim, Jeen-Su"
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Advertising
Einzelhandel
Consumer behaviour
7
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Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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Social Web
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Advertising creativity
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Advertising effects
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Attitudes
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Brand equity
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Brand image
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Brand structures
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Digital media
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Digitale Medien
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E-retailer’s e-shopping site satisfaction
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Lim, Jeen-su
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Aali, Abdulrahman Yousef al-
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Darley, William K.
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Heinrichs, John H.
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
2
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
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