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~subject:"Advertising"
~subject:"United Kingdom"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Fernsehen
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Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
2
Information economics and policy : IEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of sports economics
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The economic journal : the journal of the Royal Economic Society
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Working paper / National Bureau of Economic Research, Inc.
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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European journal of marketing : EJM
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International journal of consumer studies
1
International review of applied economics
1
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1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of institutional economics
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public economics
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society : OR
1
Journal of travel and tourism marketing
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Journal of world trade : law, economic policy, public policy
1
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How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
-
2020
Persistent link: https://www.econbiz.de/10012254382
Saved in:
2
How European public broadcasters favour programme homogeneity : the (in)effectiveness of public broadcasting service regulation
Trouillard, Pauline
-
2020
Persistent link: https://www.econbiz.de/10012585017
Saved in:
3
Television and American consumerism
Kim, Woojin
- In:
Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
4
TV quotas under the AVMS directive after brexit
Dillon, Thomas
- In:
Journal of world trade : law, economic policy, public policy
56
(
2022
)
2
,
pp. 307-350
Persistent link: https://www.econbiz.de/10013332155
Saved in:
5
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
6
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
7
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
8
Was television responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
9
The role of regulation in constituting markets : a co-evolutionary perspective on the UK television production sector
Lourenço, Ana
;
Turner, Simon
- In:
Journal of institutional economics
15
(
2019
)
4
,
pp. 615-630
Persistent link: https://www.econbiz.de/10012434192
Saved in:
10
A valuation of viewing public broadcasting with endogeneity : the life satisfaction approach
Okuyama, Naoko
- In:
Telecommunications policy : the international journal …
43
(
2019
)
9
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012250446
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