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Search: subject:"Zeitschrift"
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Advertising
Fachzeitschrift
958
Journal
957
Bibliometrics
710
Bibliometrie
710
Print advertising
416
Printwerbung
416
Economics
254
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253
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190
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Reid, Leonard N.
4
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4
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Huh, Jisu
3
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2
Beerli-Palacio, Asunción
2
Boutsouki, Christina
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Ostroff, Joshua
2
Pattnaik, Debidutta
2
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2
Scheiner, Christian Willi
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of advertising
8
History of retailing and consumption
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
5
Journal of current issues and research in advertising : JCIRA
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Services marketing quarterly
4
The journal of media economics
4
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Australasian marketing journal
2
Contemporary economic policy : a journal of Western Economic Association International
2
European journal of marketing : EJM
2
Journal of global marketing
2
Journal of historical research in marketing
2
Journal of hospitality marketing & management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Operational Research Society : OR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of services marketing
2
American economic journal
1
Business and Economic Research : BER
1
Challenges in an age of dis-engagement
1
Corporate communications : an international journal
1
Cross-cultural buyer behavior
1
Decision
1
Ekonomika : menadžment, marketing, finansije, tehnologija, informatika, ekologija, dizajn
1
Eurasian business review
1
European journal of political economy
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International journal of business & management : IJoBM
1
International journal of business environment : IJBE
1
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ECONIS (ZBW)
137
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1
Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
Saved in:
2
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
3
A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
Saved in:
4
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
5
Reflections on professionalism and human touch : a tribute : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 269-272
Persistent link: https://www.econbiz.de/10013362307
Saved in:
6
Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 531-534
Persistent link: https://www.econbiz.de/10013417518
Saved in:
7
What a difference 50 years makes! : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10013362226
Saved in:
8
Past, present, and future of the Journal of Advertising
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 133-135
Persistent link: https://www.econbiz.de/10013362263
Saved in:
9
The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
Saved in:
10
Concepts of place in British womenswear advertising : 1880-1914
Rose, Clare
- In:
History of retailing and consumption
10
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10015048028
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