//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~type_genre:"Bibliografie enthalten"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising material"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Werbemittel
51
Promotional materials
47
Deutschland
24
Germany
23
Theorie
22
Theory
22
Werbewirkung
10
Advertising effects
9
Psychology of advertising
8
Werbepsychologie
8
Hörfunkwerbung
6
Marketing
6
Radio advertising
6
Werbung
6
Werbeplanung
5
Advertising planning
4
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Schweiz
4
Switzerland
4
Competition law
3
Expert system
3
Expertensystem
3
Gestaltung
3
Product placement
3
Sales promotion
3
Sales-promotion
3
USA
3
United States
3
Verkaufsförderung
3
Wettbewerbsrecht
3
Computerized method
2
Computerunterstützung
2
Einzelhandel
2
Handelsbetrieb
2
KMU
2
Kommunikation
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Bibliografie enthalten
Hochschulschrift
Thesis
Aufsatz im Buch
6
Book section
6
Graue Literatur
5
Non-commercial literature
5
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
2
Working Paper
2
Einführung
1
Guidebook
1
Ratgeber
1
more ...
less ...
Language
All
English
2
Author
All
Edell, Julie A.
1
Heckler, Susan E.
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Processing of advertisements : the role of thematic relationships in the comprehension and memory of verbal and visual information
Heckler, Susan E.
-
1987
Persistent link: https://www.econbiz.de/10000732914
Saved in:
2
The information processing of pictures in print advertisements
Edell, Julie A.
-
1982
Persistent link: https://www.econbiz.de/10000734086
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->