//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Marketingtheorie
188
Marketing theory
186
Theorie
80
Theory
79
Marketing management
37
Marketingmanagement
37
Marketing
33
Consumer behaviour
32
Konsumentenverhalten
32
Beziehungsmarketing
18
Relationship marketing
18
Poland
13
Polen
13
Brand management
12
Markenführung
12
Market research
12
Marktforschung
12
Deutschland
11
Germany
11
Selling
11
Verkauf
11
USA
9
United States
9
Innovation diffusion
8
Innovationsdiffusion
8
International marketing
8
Internationales Marketing
8
Advertising effects
7
Brand
7
Dienstleistungsmarketing
7
Markenartikel
7
Services marketing
7
Werbewirkung
7
Bibliometrics
6
Bibliometrie
6
Welt
6
World
6
Betriebliche Wertschöpfung
5
Corporate Social Responsibility
5
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Non-commercial literature
Article in journal
17
Aufsatz in Zeitschrift
17
Hochschulschrift
6
Thesis
6
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
5
Graue Literatur
5
Sammelwerk
5
Aufsatzsammlung
4
Konferenzschrift
3
Arbeitspapier
2
Bibliografie enthalten
2
Bibliography included
2
Conference proceedings
2
Lehrbuch
2
Textbook
2
Working Paper
2
Case study
1
Fallstudie
1
Festschrift
1
Handbook
1
Handbuch
1
Reprint
1
more ...
less ...
Language
All
English
4
German
1
Author
All
Albers, Sönke
1
Bettas, Nikolaos
1
Bewley, Ronald A.
1
Christou, Charalambos
1
Kuhlmann, Jan
1
Pilarczyk, Bogna
1
Vettas, Nikolaos
1
Wang, Jing
1
more ...
less ...
Published in...
All
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / School of Economics, The University of New South Wales
1
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10009010433
Saved in:
2
Marketing communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
3
Media transportation and advertising
Wang, Jing
-
2005
Persistent link: https://www.econbiz.de/10003953835
Saved in:
4
Informative advertising and product differention
Christou, Charalambos
-
2003
Persistent link: https://www.econbiz.de/10001927939
Saved in:
5
The Dynamic relationship between sales and advertising : a new perspective
Bewley, Ronald A.
-
1987
Persistent link: https://www.econbiz.de/10003492077
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->