//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Conceptual Model"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
conceptual model
89
Conceptual model
83
Conceptual Model
21
Consumer behaviour
18
Konsumentenverhalten
18
Theory
14
Theorie
13
Bibliometrics
12
Bibliometrie
12
Lieferkette
12
Supply chain
12
India
10
CONCEPTUAL MODEL
8
Entrepreneurship
8
Entrepreneurship approach
8
Brand management
7
Indien
7
Innovation
7
Strategic management
7
Brand image
6
Knowledge management
6
Lieferantenmanagement
6
Markenführung
6
Qualitative research
6
Strategisches Management
6
Supplier relationship management
6
USA
6
United States
6
Wissensmanagement
6
sustainability
6
КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ
6
Beziehungsmarketing
5
Business start-up
5
E-commerce
5
Electronic Commerce
5
Higher education institution
5
Hochschule
5
KMU
5
Markenimage
5
Marketing management
5
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Behl, Abhishek
1
Jayawardena, Nirma Sadamali
1
Mishra, Oly
1
Quach, Sara
1
Razzaq, Ali
1
Thaichon, Park
1
Published in...
All
Journal of business research : JBR
1
The marketing review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->