//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Beziehungsmarketing
Brand image
Werbeplanung
27
Advertising planning
26
Deutschland
7
Germany
7
Marketing management
6
Marketingmanagement
6
Public relations
6
Öffentlichkeitsarbeit
6
Advertising
5
USA
5
United States
5
Werbung
5
Brand management
4
Markenführung
4
Online-Marketing
4
Social Web
4
Social web
4
Corporate culture
3
Internet marketing
3
KMU
3
SME
3
Unternehmenskultur
3
Advertising media
2
Corporate reputation
2
Empirical method
2
Empirische Methode
2
Fast-food industry
2
Firmenimage
2
Make-or- Buy-Entscheidung
2
Make-or-buy decision
2
Schnellgastronomie
2
Werbeträger
2
2004-2009
1
2007
1
Accident insurance
1
Advertising industry
1
Advertising music
1
Akustische Markenführung
1
American
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
106
Aufsatz in Zeitschrift
106
Aufsatz im Buch
44
Book section
44
Hochschulschrift
30
Thesis
21
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
8
Bibliografie enthalten
8
Bibliography included
8
Collection of articles of several authors
8
Lehrbuch
8
Sammelwerk
8
Working Paper
8
Ratgeber
7
Guidebook
6
Textbook
6
Aufsatzsammlung
4
Handbook
4
Handbuch
4
Reprint
3
Konferenzschrift
2
Case study
1
Collection of articles written by one author
1
Conference proceedings
1
Einführung
1
Forschungsbericht
1
Interview
1
Sammlung
1
Statistik
1
more ...
less ...
Language
All
German
1
Author
All
Kastner, Sonja
1
Published in...
All
Gabler-Edition Wissenschaft
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Klang macht Marken : Sonic Branding als Designprozess
Kastner, Sonja
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449554
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->