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~subject:"Advertising effects"
~subject:"Customers"
~subject:"Datenqualität"
~type_genre:"Working Paper"
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Advertising effects
Customers
Datenqualität
Customer acquisition
9
Kundengewinnung
9
Beziehungsmarketing
3
Data Mining
3
Data mining
3
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3
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Autocorrelation
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Automotive industry
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Consumer behaviour
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Customer Acquisition
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Customer retention
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Dienstleistungsmarketing
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Forecasting model
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Game theory
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IT-gestütztes Marketing
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Bradlow, Eric T.
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D'Haen, Jeroen
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Fader, Peter
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Scheffler, Constance
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Schwartz, Eric M.
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Thorleuchter, Dirk
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Ross School of Business working paper series
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
-
2013
Persistent link: https://www.econbiz.de/10010342020
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2
Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen
;
Van den Poel, Dirk
;
Thorleuchter, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667730
Saved in:
3
Die Dynamik von Kundenlebenszyklen bei Neukunden - dargestellt am Beispiel eines Versicherungsunternehmens
Maier, Jens
;
Scheffler, Constance
-
2009
Persistent link: https://www.econbiz.de/10003858883
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