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~subject:"Advertising effects"
~subject:"Firmenimage"
~subject:"Internet"
~type_genre:"Article in journal"
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Advertising effects
Firmenimage
Internet
sales volume
6
Consumer behaviour
5
Konsumentenverhalten
5
Online retailing
5
Online-Handel
5
Sales volume
5
Selling
4
Verkauf
4
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Online-Marketing
3
Viral marketing
3
Virales Marketing
3
KMU
2
Preismanagement
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Pricing strategy
2
Product quality
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Produktqualität
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SME
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Social Web
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Social web
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online reviews
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Absatz
1
Asymmetric information
1
Asymmetrische Information
1
Automotive industry
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Brand
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Brand image
1
Brand reputation
1
Computerspiel
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Extensive form game
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Feng, Juan
1
Jiang, Changmin
1
Shi, Zhuomin
1
Sun, Xinyu
1
Tan, Xue
1
Tan, Yong
1
Wang, Youwei
1
Wu, Liangyu
1
Xu, Rongfei
1
Zhang, Caiyun
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Zhang, Yan
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Zhou, Jianheng
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Information & management : the international journal of information systems applications
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
Journal of the Operational Research Society
1
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ECONIS (ZBW)
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1
Impact of online information on the pricing and profits of firms with different levels of brand reputation
Sun, Xinyu
;
Zhang, Yan
;
Feng, Juan
- In:
Information & management : the international journal of …
61
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014457455
Saved in:
2
Sales
volume
and online reviews in a sequential game
Zhou, Jianheng
;
Xu, Rongfei
;
Jiang, Changmin
- In:
Journal of the Operational Research Society
74
(
2023
)
10
,
pp. 2277-2288
Persistent link: https://www.econbiz.de/10014446098
Saved in:
3
Sales or reviews, which matters more to consumer preference and online advertising? : evidence from eye-tracking and self-reporting
Shi, Zhuomin
;
Zhang, Caiyun
;
Wu, Liangyu
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1274-1300
Persistent link: https://www.econbiz.de/10012395655
Saved in:
4
Impact of live chat on purchase in electronic markets : the moderating role of information cues
Tan, Xue
;
Wang, Youwei
;
Tan, Yong
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1248-1271
Persistent link: https://www.econbiz.de/10012153335
Saved in:
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