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~subject:"Advertising effects"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"sales volume"
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Advertising effects
Firmenimage
sales volume
6
Consumer behaviour
5
Konsumentenverhalten
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Online retailing
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Online-Handel
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Sales volume
5
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4
Verkauf
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E-commerce
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online reviews
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Feng, Juan
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Shi, Zhuomin
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Sun, Xinyu
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Wu, Liangyu
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Zhang, Caiyun
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Zhang, Yan
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Information & management : the international journal of information systems applications
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Impact of online information on the pricing and profits of firms with different levels of brand reputation
Sun, Xinyu
;
Zhang, Yan
;
Feng, Juan
- In:
Information & management : the international journal of …
61
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014457455
Saved in:
2
Sales or reviews, which matters more to consumer preference and online advertising? : evidence from eye-tracking and self-reporting
Shi, Zhuomin
;
Zhang, Caiyun
;
Wu, Liangyu
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1274-1300
Persistent link: https://www.econbiz.de/10012395655
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