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~subject:"Advertising effects"
~subject:"Markenimage"
~type_genre:"Hochschulschrift"
~type_genre:"Systematic review"
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
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2020
Persistent link: https://www.econbiz.de/10012203501
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Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
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2019
Persistent link: https://www.econbiz.de/10012203504
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3
Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
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2017
Persistent link: https://www.econbiz.de/10011634723
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Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
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2014
Persistent link: https://www.econbiz.de/10011452299
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Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003525512
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