Vignolles, Alexandra (ed.); Waiguny, Martin K. J. (ed.) - ICORIA / Veranstaltung <19., 2021, Bordeaux> - 2023
. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and … media, and other entertainment formats. Furthermore, he researches children’s consumer behaviour. The Journal of Advertising …