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~subject:"Advertising effects"
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Search: subject_exact:"Brand personality"
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Advertising effects
Brand image
8,684
Markenimage
8,684
Brand management
5,649
Markenführung
5,649
Consumer behaviour
5,570
Konsumentenverhalten
5,569
Brand
2,693
Markenartikel
2,647
Beziehungsmarketing
1,634
Relationship marketing
1,634
Social Web
859
Social web
859
Werbewirkung
820
Internet marketing
786
Online-Marketing
786
Designation of origin
781
Herkunftsbezeichnung
781
Tourism marketing
662
Tourismusmarketing
662
Customer satisfaction
588
Kundenzufriedenheit
588
Destination management
532
Destinationsmanagement
532
Marketing management
475
Marketingmanagement
473
Brand loyalty
429
Holiday behaviour
415
Urlaubsverhalten
415
Corporate reputation
410
Firmenimage
410
Viral marketing
383
Virales Marketing
383
Advertising
379
Personality psychology
376
Persönlichkeitspsychologie
376
Werbung
365
Confidence
355
Luxury goods
355
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355
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58
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34
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10
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English
803
German
17
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Pelsmacker, Patrick de
10
Dens, Nathalie
8
Gierl, Heribert
8
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
5
Esch, Franz-Rudolf
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Romaniuk, Jenni
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Pradhan, Debasis
4
Rosengren, Sara
4
Roy, Subhadip
4
Sattler, Henrik
4
Allan, David
3
Biswas, Abhijit
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Chan, Fong Yee
3
Chang, Hua
3
Cohen, Justin
3
Dahlén, Micael
3
Diamantopoulos, Adamantios
3
Dwivedi, Yogesh Kumar
3
Fleck, Nathalie
3
Foroudi, Pantea
3
Ghosh, Tathagata
3
Grohmann, Bianca
3
Guèvremont, Amélie
3
Halkias, Georgios
3
Jeong, EunHa
3
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Journal of business research : JBR
44
Journal of marketing communications
37
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
24
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of marketing theory and practice : JMTP
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
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ECONIS (ZBW)
820
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71
What makes consumers repeat consumption internet celebrity restaurant?
Tang, Jianxiong
;
Xie, Liping
;
Sun, Qiao
;
Liu, Xian
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
Saved in:
72
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
73
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
74
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
75
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
76
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
77
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
78
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
79
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
80
Insta-influencers' endorsement effect on consumers' purchase intention : parallel mediation role of brand credibility and brand attitude
Dadvari, Alaleh
;
Moslehpour, Massoud
;
Shira, Shallyn …
- In:
Journal of Asia Pacific business
24
(
2023
)
4
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014418138
Saved in:
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