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~subject:"Advertising effects"
~type_genre:"Article in journal"
~type_genre:"Geschäftsbericht"
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Search: subject_exact:"Körperpflegemittelindustrie"
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Advertising effects
Cosmetics industry
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Antioco, Michael
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Le Boedec, Aline
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Meng, Juan
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of advertising research
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ECONIS (ZBW)
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Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
2
Investigating the effects of cosmeceutical product advertising in beauty-care decision making
Meng, Juan
;
Pan, Po-lin
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 250-266
Persistent link: https://www.econbiz.de/10009630753
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