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~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
~type_genre:"Kongressschrift"
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Advertising effects
Interaktive Medien
151
Interactive media
150
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17
E-commerce
14
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Esch, Franz-Rudolf
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Kiss, Greg
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Digital advertising : theory and research
1
International advertising and communication : current insights and empirical findings
1
Internet advertising : theory and research
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
2
Is website interactivity always beneficial? : an elaboration likelihood model approach
Palla, Polyxeni
;
Tsiotsou, Rodoula H.
;
Zotos, Yorgos C.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 131-145)
.
2013
Persistent link: https://www.econbiz.de/10009773043
Saved in:
3
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
4
Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
Stewart, David W.
;
Pavlou, Paul A.
- In:
Internet advertising : theory and research
,
(pp. 225-257)
.
2007
Persistent link: https://www.econbiz.de/10003530851
Saved in:
5
Effects of interactive and imagery-strong websites
Kiss, Greg
;
Esch, Franz-Rudolf
- In:
International advertising and communication : current …
,
(pp. 361-377)
.
2006
Persistent link: https://www.econbiz.de/10003378191
Saved in:
6
Improving imagery processing and effectiveness of internet websites through progressive levels of interactivity and imagery-strength
Kiss, Greg
;
Esch, Franz-Rudolf
;
Weisenfeld-Schenk, Ursula
- In:
Advertising and communication : proceedings 4th …
,
(pp. 231-241)
.
2005
Persistent link: https://www.econbiz.de/10003353822
Saved in:
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