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~subject:"Advertising industry"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Verzeichnis"
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Advertising industry
Werbewirtschaft
421
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137
Advertising
133
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65
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64
Creativity
60
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60
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46
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advertising
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Silk, Alvin J.
15
Berndt, Ernst R.
8
Koslow, Scott
8
Windels, Kasey
7
Gabszewicz, Jean Jaskold
5
Laussel, Didier
5
Sasser, Sheila L.
5
Sonnac, Nathalie
5
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4
Bultez, Alain V.
4
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4
Jullien, Bruno
4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
Nachum, Lilach
3
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3
Patwardhan, Hemant
3
Stuhlfaut, Mark W.
3
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3
West, Douglas C.
3
Wilson, Rick T.
3
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2
Ashley, Christy
2
Avery, Rosemary J.
2
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2
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Gesamtverband Kommunikationsagenturen GWA
4
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Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Organisation der Media-Agenturen
2
Rossijskaja Akademija Reklamy
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Advertising Standards Authority <London>
1
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
1
Centre for International Research on Communication and Information Technologies
1
Elinkeinoelämän Tutkimuslaitos
1
European Advertising Standards Alliance
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Förderverein Marburger Japan-Reihe
1
Ifo-Institut für Wirtschaftsforschung
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
OECD
1
Oblast Orel
1
Stadtwerke Köln
1
Südafrika / Central Statistical Service
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
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1
Zentralausschuss der Werbewirtschaft
1
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Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
8
Journal of business research : JBR
6
Working paper / National Bureau of Economic Research, Inc.
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Working paper series
4
Applied economics
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research and the development of pedagogical materials : working papers
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
The marketing review
3
Working paper / European Institute for Advanced Studies in Management
3
Working papers / Harvard Business School, Division of Research
3
Business history
2
Ekonomiska Samfundets tidskrift
2
Gender in management : an international journal
2
Human relations
2
International journal of advertising : the review of marketing communications
2
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ECONIS (ZBW)
418
Showing
21
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30
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418
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21
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
22
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
23
When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott
;
Sameti, Ardalan
;
Noort, Guda van
;
Smit, …
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
Saved in:
24
Empirical investigation of the domain knowledge and team advertising creativity typology : the case of Nescafe coffee
Bushra, Mazia Fateen
;
Ahmad, Ayaz
;
Ahmad, Wisal
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401629
Saved in:
25
The colonial side of advertising self-regulation : imperialist consumerism in Latin America
Rodrigues, Laís
;
Hemais, Marcus Wilcox
- In:
Latin American business review
23
(
2022
)
2
,
pp. 167-198
Persistent link: https://www.econbiz.de/10013353186
Saved in:
26
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
27
Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 624-642
Persistent link: https://www.econbiz.de/10013417526
Saved in:
28
Reflections on 50 years of JA as an academic enterprise
Krugman, Dean M.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 643-649
Persistent link: https://www.econbiz.de/10013417533
Saved in:
29
Reflections on my editorship of the Journal of Advertising : postlude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 650-651
Persistent link: https://www.econbiz.de/10013417535
Saved in:
30
Overcoming conflict between symmetric occupations : how "creatives" and "suits" use gender ordering in advertising
Koppman, Sharon
;
Bechky, Beth A.
;
Cohen, Andrew C.
- In:
Academy of Management journal : AMJ
65
(
2022
)
5
,
pp. 1623-1651
Persistent link: https://www.econbiz.de/10013472191
Saved in:
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