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~subject:"Advertising industry"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Verzeichnis"
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Search: subject_exact:"Advertising Industry"
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Advertising industry
Werbewirtschaft
417
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134
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130
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65
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64
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60
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60
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46
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Silk, Alvin J.
15
Berndt, Ernst R.
8
Koslow, Scott
8
Windels, Kasey
7
Gabszewicz, Jean Jaskold
5
Laussel, Didier
5
Sasser, Sheila L.
5
Sonnac, Nathalie
5
Arzaghi, Mohammad
4
Bultez, Alain V.
4
Crawford, Robert
4
Jullien, Bruno
4
Kilgour, Mark
4
King, Charles
4
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4
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4
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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
Nachum, Lilach
3
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3
Patwardhan, Hemant
3
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3
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3
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3
Wilson, Rick T.
3
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2
Ashley, Christy
2
Avery, Rosemary J.
2
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2
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Gesamtverband Kommunikationsagenturen GWA
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Zentralverband der Deutschen Werbewirtschaft
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Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Organisation der Media-Agenturen
2
Rossijskaja Akademija Reklamy
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Advertising Standards Authority <London>
1
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
1
Centre for International Research on Communication and Information Technologies
1
Elinkeinoelämän Tutkimuslaitos
1
European Advertising Standards Alliance
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Förderverein Marburger Japan-Reihe
1
Ifo-Institut für Wirtschaftsforschung
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
OECD
1
Oblast Orel
1
Stadtwerke Köln
1
Südafrika / Central Statistical Service
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
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Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
8
Working paper / National Bureau of Economic Research, Inc.
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Working paper series
4
Applied economics
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research and the development of pedagogical materials : working papers
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
The marketing review
3
Working paper / European Institute for Advanced Studies in Management
3
Working papers / Harvard Business School, Division of Research
3
Ekonomiska Samfundets tidskrift
2
Gender in management : an international journal
2
Human relations
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
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Source
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ECONIS (ZBW)
414
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81
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
82
Optimal targeting with entry
Liu, Xingyi
- In:
Managerial and decision economics : MDE ; the …
39
(
2018
)
3
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011969021
Saved in:
83
VR-Branchen special
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
-
Wiesbaden : Dt. Genossenschafts-Verl.
-
2010,Okt.-Oktober 2018 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10008906945
Saved in:
84
Faking or convincing : why do some advertising campaigns win creativity awards?
Kübler, Raoul
;
Proppe, Dennis
- In:
Business research
5
(
2012
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10009544797
Saved in:
85
Reality bites : managing identity ambiguity in an advertising agency
Rounds, Heather
;
Styhre, Alexander
- In:
Creativity and innovation management
26
(
2017
)
2
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011724321
Saved in:
86
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
87
Media see-saws : winners and losers in platform markets
Anderson, Simon P.
;
Peitz, Martin
-
2017
Persistent link: https://www.econbiz.de/10011731239
Saved in:
88
The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
89
Utility of advertising for creativity education : an experimental study targeting school children
Han, Kyoo-Hoon
;
Kim, Jieun
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011707409
Saved in:
90
Agency creativity : teams and performance : a conceptual model links agency teams' knowledge utilization, agency creativity, and performance
Lynch, Jacqueline
;
West, Douglas C.
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10011707640
Saved in:
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