//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising music"
~subject:"Event marketing"
~subject:"Marketingmanagement"
~subject:"Product design"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Olfaktorischer Reiz"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising music
Event marketing
Marketingmanagement
Product design
Aromastoff
11
Flavour
11
Consumer behaviour
6
Konsumentenverhalten
6
Perception
4
Wahrnehmung
4
Advertising effects
3
Werbewirkung
3
Brand management
2
Deutschland
2
Duftmarketing
2
Empirical method
2
Empirische Methode
2
Germany
2
Markenführung
2
USA
2
United States
2
1974-1984
1
Austria
1
Bank
1
Beschäftigungseffekt
1
Betriebliche Wertschöpfung
1
Biotechnologie-Industrie
1
Biotechnology industry
1
Cosmetics
1
Crop production
1
Customer satisfaction
1
Customers
1
Decision under uncertainty
1
Dienstleistungssektor
1
EU countries
1
EU-Staaten
1
Einkaufszentrum
1
Einzelhandel
1
Employment effect
1
Entscheidung unter Unsicherheit
1
Erneuerbare Ressourcen
1
Estimation
1
Food
1
Gewürz
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Non-commercial literature
Aufsatz im Buch
7
Book section
7
Article in journal
5
Aufsatz in Zeitschrift
5
Hochschulschrift
4
Thesis
4
Graue Literatur
2
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Working Paper
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Clark, Paul
1
Esposito, Mark
1
Hehn, Patrick
1
Published in...
All
Beiträge zur Sensorik im Marketing
1
SMC working papers series / SMC, Swiss Management Center
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Running head : management overview of scent as a marketing communications tool
Clark, Paul
;
Esposito, Mark
-
2009
Persistent link: https://www.econbiz.de/10003911151
Saved in:
2
Duftwirkungen auf die Markenwahrnehmung : Ergebnisse einer empirischen Studie
Hehn, Patrick
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10003298074
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->