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~subject:"Advertising music"
~subject:"United States"
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Search: subject_exact:"Emotionale Werbung"
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Advertising music
United States
Emotionale Werbung
93
Emotional branding
66
Consumer behaviour
22
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22
Werbewirkung
20
Advertising effects
19
Werbepsychologie
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Psychology of advertising
14
Brand management
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Markenführung
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Marketing
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Emotion
11
Werbung
11
Advertising
10
Verbraucherverhalten
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Werbebotschaft
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Theorie
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Theory
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Beziehungsmarketing
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Deutschland
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Emotionales Verhalten
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Großbritannien
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Perception
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Relationship marketing
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Internationales Marketing
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Marketingmanagement
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USA
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Unternehmenserfolg
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Leemon, Daniel
2
Magids, Scott
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Zorfas, Alan
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Koh, Hyeseung Elizabeth
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Lepisto, Douglas A.
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Pollock, Timothy G.
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1
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
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2
Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10013447435
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3
Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin
;
Koh, Hyeseung Elizabeth
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011814990
Saved in:
4
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
5
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Saved in:
6
Klänge, Emotionen und Audiobranding : Markenkommunikation mit Musik vor dem Hintergrund der emotionalen Wirkung musikalischer Gestaltungsparameter
Schaefer, Peter
-
2014
Persistent link: https://www.econbiz.de/10010434214
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