//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising planning"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Konsumentenverhalten
Werbeträger
9
Advertising media
7
Brand management
3
Deutschland
3
Germany
3
Internet marketing
3
Markenführung
3
Markenpolitik
3
Online-Marketing
3
Werbung
3
Advertising
2
Advertising effects
2
Welt
2
Werbewirkung
2
World
2
Advertising industry
1
Artists
1
Athletes
1
Competitive advantage
1
Computer operations
1
Computerspiel
1
Consumer behaviour
1
Erfolgsfaktor
1
Film industry
1
Filmstar
1
Filmwirtschaft
1
Hamburg <2000>
1
Information management
1
Information value
1
Informationsmanagement
1
Informationswert
1
Kommunikationsstrategie
1
Künstler
1
Lebensstil
1
Lifestyle
1
Marketing
1
Media economics
1
Media industries
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
45
Aufsatz in Zeitschrift
45
Aufsatz im Buch
31
Book section
31
Hochschulschrift
11
Thesis
7
Graue Literatur
6
Non-commercial literature
6
Ratgeber
6
Guidebook
5
Arbeitspapier
4
Working Paper
4
Lehrbuch
2
Sammelwerk
2
Textbook
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference paper
1
Fallstudie
1
Flugblatt
1
Konferenzbeitrag
1
Statistik
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Baetzgen, Andreas
1
Pelsmacker, Patrick de
1
Published in...
All
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
2
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->