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~subject:"Advertising planning"
~type:"book"
~type_genre:"Nachschlagewerk"
~type_genre:"Wörterbuch"
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Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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