//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising planning"
~type_genre:"Bibliography included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fernsehwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Fernsehwerbung
5
Television advertising
5
Deutschland
3
Germany
3
Theorie
3
Theory
3
Fernsehen
2
Cable television
1
Cluster analysis
1
Cluster-Analyse
1
Clusteranalyse
1
Commercial television
1
Conference
1
Direct marketing
1
Direktmarketing
1
Estimation
1
Fernsehdiskussion
1
Fernsehprogramm
1
France
1
Frankreich
1
Kabelfernsehen
1
Konferenz
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Media usage
1
Mediennutzung
1
Online retailing
1
Online-Handel
1
Planning
1
Planung
1
Privater Fernsehsender
1
Privates Fernsehen
1
Product Placement
1
Product placement
1
Schätzung
1
Television programme
1
USA
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Bibliography included
Article in journal
7
Aufsatz in Zeitschrift
7
Hochschulschrift
5
Thesis
5
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
1
Bibliografie enthalten
1
Working Paper
1
more ...
less ...
Language
All
German
1
Author
All
Schulz, Tanja Marlen
1
Published in...
All
Reihe: Marketing : MAR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Klassifikation und Typologisierung von Fernsehwerbespots : theoretisch fundierte Modellbildung und empirische Anwendung
Schulz, Tanja Marlen
-
1998
Persistent link: https://www.econbiz.de/10013432314
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->