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~subject:"Advertising regulation"
~subject:"Asymmetric information"
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Asymmetric information
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
2
Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity
Ng, Sharon
;
Faraji-Rad, Ali
;
Batra, Rajeev
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
Saved in:
3
Culture, relationship norms, and dual entitlement
Chen, Haipeng
;
Bolton, Lisa E.
;
Ng, Sharon
;
Lee, Dongwon
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011883856
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