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~subject:"Aerospace industry"
~subject:"B-to-B-Marketing"
~type:"article"
~type_genre:"Case study"
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Field guide to case study research in business-to-business marketing and purchasing
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Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
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