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~subject:"Aesthetic goods"
~subject:"Bewertung"
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Aesthetic goods
Bewertung
Consumer behaviour
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Beziehungsmarketing
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Kundenbindungsprogramm
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Nunes, Joseph C.
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Drèze, Xavier
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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MSI reports : working paper series
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Marketing - wie Sie Kunden gewinnen und halten
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ECONIS (ZBW)
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The power of repetition : repetitive lyrics in a song increase processing fluency and drive market success
Nunes, Joseph C.
;
Ordanini, Andrea
;
Valsesia, Francesca
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10011374546
Saved in:
2
Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
Saved in:
3
So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 68-77)
.
2007
Persistent link: https://www.econbiz.de/10003545078
Saved in:
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