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~subject:"Affective Pain-processing Pathways"
~subject:"Brand image"
~type_genre:"Non-commercial literature"
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Affective Pain-processing Pathways
Brand image
Neuromarketing
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Consumer behaviour
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Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
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2019
Persistent link: https://www.econbiz.de/10012203504
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2
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
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2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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3
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
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4
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
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2009
Persistent link: https://www.econbiz.de/10008664793
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5
Neurobiologische Erklärungsbeiträge zur Struktur und Dynamik des Markenwissens
Freundt, Tjark Christian
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2007
Persistent link: https://www.econbiz.de/10013420406
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