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~subject:"Agricultural Finance"
~subject:"Business"
~subject:"MARKETING RESEARCH"
~type:"other"
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MARKETING RESEARCH
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Durvasula, Srinivas
10
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8
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6
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6
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1
Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas
;
Lysonski, Steven
;
Mehta, Subhash
; …
-
2004
relationship with customers' willingness to recommend to others was relatively weak. This finding has important
marketing
…
Persistent link: https://www.econbiz.de/10009484485
Saved in:
2
A
marketing
-finance approach linking contracts in agricultural channels to shareholder value
Pennings, Joost M.E.
;
Wansink, Brian
;
Hoffmann, Arvid O.I.
-
2011
A conceptual
marketing
-finance framework is proposed which links channel contracting in agriculture and the use of …, such as derivatives, to complement
marketing
channel relationships. Moreover, this study shows how producers and managers …
Persistent link: https://www.econbiz.de/10009442840
Saved in:
3
Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes
Durvasula, Srinivas
;
Lobo, Antonio
;
Lysonski, Steven
; …
-
2006
This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...
Persistent link: https://www.econbiz.de/10009484549
Saved in:
4
Perceived environmental uncertainty's effect on commitment in business-to-business channels
Harrison, Jennifer L
;
Kelly, Stephen J
-
2010
Purpose: The purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component conceptualisation of commitment. Design/methodology/approach: Data were collected from owner/managers of community...
Persistent link: https://www.econbiz.de/10009475209
Saved in:
5
The key antecedents of entrepreneurial behaviour and its significance for international
marketing
: A study of university students in Croatia, Iceland, Turkey and the United Kingdom
Julian, Craig C
-
2010
entrepreneurial activity and international
marketing
. …
Persistent link: https://www.econbiz.de/10009475302
Saved in:
6
A consumer perspective of green event performance
von der Heidt, Tania
;
Firmin, Rose
-
2009
This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...
Persistent link: https://www.econbiz.de/10009475187
Saved in:
7
Campus Consignment
DeAngelo, Krista
-
2009
Marketing
and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
Saved in:
8
Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and
Marketing
Strategy
Akhter, Syed
-
2009
marketing
mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …
Persistent link: https://www.econbiz.de/10009484546
Saved in:
9
Marketing
to the Poor: An Integrative Justice Model for Engaging Impoverished
Marketing
Segments
Santos, Nicholas
;
Laczniak, Gene
-
2009
MNC
marketing
in less developed economies might foreshadow the greater exploitation of disadvantaged consumers predicted … by many critics of expanded free trade. To diffuse the charge of ?exploitative?
marketing
, it is imperative that … corporate
marketing
efforts seeking to engage impoverished segments be grounded in a strong ethical framework. This article …
Persistent link: https://www.econbiz.de/10009484551
Saved in:
10
Business to Business
Marketing
: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines
Durvasula, Srinivas
;
Lysonski, Steven
;
Mehta, Subhash
-
2000
The tenets of relationship
marketing
are useful in understanding the success of a service provider. Based on a sample …
Persistent link: https://www.econbiz.de/10009484489
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