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~subject:"Agriculture"
~subject:"Sales promotion"
~type_genre:"Article in journal"
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Search: subject_exact:"Direct advertising"
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Agriculture
Sales promotion
Direct marketing
542
Direktmarketing
542
Consumer behaviour
136
Konsumentenverhalten
136
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
107
Werbewirkung
107
Advertising
97
Werbung
97
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79
United States
79
Pharmaceutical industry
56
Pharmaindustrie
56
Beziehungsmarketing
55
Relationship marketing
55
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51
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51
Marketing management
43
Marketingmanagement
43
Theorie
39
Theory
39
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38
Germany
38
Distribution channel
35
Vertriebsweg
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direct marketing
26
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22
E-commerce
21
Electronic Commerce
21
Online retailing
18
Online-Handel
18
Einzelhandel
17
Retail trade
17
Großbritannien
16
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Albers, Sönke
2
Huck, Petra
2
Sridhar, Shrihari
2
Aikin, Kathryn J.
1
Amirkhanpour, Monaliz
1
Baaske, Wolfgang
1
Bakharev, Volodymyr V.
1
Betts, Kevin R.
1
Bokermann, Ralf
1
Bondaletov, Valery V.
1
Bondaletova, Natalia F.
1
Buley, Natal'ya V.
1
De Mare, Irma
1
DeRoos, Nicolas
1
Demchenko, Tatiana S.
1
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1
Fischer, Marc
1
Grimmer, Martin
1
Gruber, Kathrin
1
Guido, Gianluigi
1
Heer, Ines M.
1
Hornik, Kurt
1
Hosbond, Jens Henrik
1
Jones, Joseph M.
1
Kapustina, Irina V.
1
Lee, Ju-Yeon
1
Lu, Qiang
1
Lygina, Nina I.
1
Lüth, Maren
1
Makushkin, Sergey A.
1
Mantrala, Murali K.
1
March, Nicolas
1
Miraglia, Stefano
1
Novikov, Sergey V.
1
O'Donoghue, Amie C.
1
Palmatier, Robert W.
1
Prete, M. Irene
1
Rajagopal
1
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1
Röhr, Jürgen
1
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Journal of marketing research : JMR
2
Agrarrecht : Zeitschrift für das gesamte Recht der Landwirtschaft, der Agrarmärkte und des ländlichen Raumes
1
Agrarwirtschaft und Agrarsoziologie
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Frontiers of business research in China : selected publications from Chinese universities
1
Health marketing quarterly
1
International journal of business policy and economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business economics : JBE
1
Journal of international economic review
1
Journal of managerial issues : JMI
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Review of economics
1
Zeitschrift für Wirtschaftsgeographie
1
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ECONIS (ZBW)
22
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1
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10
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22
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
3
Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
4
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
5
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
6
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
7
The direct and reposting effects of advertorials on sales
Wang, Xia
;
Yu, Chunling
;
Dong, Lily C.
- In:
Frontiers of business research in China : selected …
10
(
2016
)
3
,
pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
Saved in:
8
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
9
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
10
Targeting direct marketing campaigns by neural networks
Guido, Gianluigi
;
Prete, M. Irene
;
Miraglia, Stefano
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574
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