//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Agriculture"
~subject:"Target group"
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Agriculture
Target group
Direct marketing
85
Direktmarketing
85
Deutschland
20
Germany
20
Theorie
18
Theory
18
USA
14
United States
14
Beziehungsmarketing
11
Consumer behaviour
11
Konsumentenverhalten
11
Relationship marketing
11
Fundraising
10
Advertising effects
8
Estimation
8
Schätzung
8
Werbewirkung
8
Digital platform
6
Digitale Plattform
6
E-commerce
6
Electronic Commerce
6
Human-machine system
6
Mensch-Maschine-System
6
Bank
5
Bank marketing
5
Bankmarketing
5
Charity
5
E-Mail
5
E-mail
5
Market research
5
Marktforschung
5
Wohltätigkeit
5
Electronic Banking
4
Electronic banking
4
Experiment
4
Impact assessment
4
Innovation
4
Wirkungsanalyse
4
2007-2008
3
Advertising planning
3
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Arbeitspapier
Aufsatz im Buch
27
Book section
27
Article in journal
16
Aufsatz in Zeitschrift
16
Hochschulschrift
11
Thesis
11
Graue Literatur
8
Non-commercial literature
8
Working Paper
4
Bibliografie enthalten
2
Bibliography included
2
Advisory report
1
Amtsdruckschrift
1
CD-ROM, DVD
1
Case study
1
Erlebnisbericht
1
Fallstudie
1
Forschungsbericht
1
Government document
1
Guidebook
1
Gutachten
1
Ratgeber
1
more ...
less ...
Language
All
German
2
English
2
Author
All
Hartmann, Wesley
1
Hasan, Yousra
1
Kaymak, Uzay
1
Lüth, Maren
1
Nair, Harikesh
1
Narayanan, Sridhar
1
Pijls, Wim
1
Potharst, Rob
1
Spiller, Achim
1
Wegener, Angela
1
Zühlsdorf, Anke
1
more ...
less ...
Published in...
All
Diskussionsbeitrag / Department für Agrarökonomie und Rurale Entwicklung, Georg-August-Universität Göttingen
1
Diskussionsbeitrag / Institut für Agrarökonomie der Universität Göttingen
1
ERIM report series research in management
1
Research paper series / Stanford Graduate School of Business
1
Sozialökologische Forschung
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identifying causal marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2011
-
This version: May 2011
Persistent link: https://www.econbiz.de/10009316769
Saved in:
2
Neural networks for target selection in direct marketing
Potharst, Rob
;
Kaymak, Uzay
;
Pijls, Wim
-
2001
Persistent link: https://www.econbiz.de/10001600622
Saved in:
3
Einkaufsverhalten und Kundengruppen bei Direktvermarktern in Deutschland : Ergebnisse einer empirischen Analyse
Hasan, Yousra
-
2006
Persistent link: https://www.econbiz.de/10003394613
Saved in:
4
Köche als Kunden : Direktvermarktung landwirtschaftlicher Spezialitäten an die Gastronomie
Lüth, Maren
;
Spiller, Achim
;
Wegener, Angela
; …
-
2004
Persistent link: https://www.econbiz.de/10002612031
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->