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~subject:"Akustische Kommunikation"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Akustische Kommunikation
Advertising music
16
Werbemusik
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Brand management
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Markenführung
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Akustische Markenführung
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Werbewirkung
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Europa
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Europe
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International marketing
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Bronner, Kai
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Roth, Simone
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Praxisforum Medienmanagement
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ECONIS (ZBW)
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
Bronner, Kai
(
contributor
)
-
2007
-
2. Nachdr.
Persistent link: https://www.econbiz.de/10003729188
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Akustische Reize als Instrument der Markenkommunikation
Roth, Simone
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570381
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