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~subject:"Akustische Markenführung"
~subject:"USA"
~type:"article"
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Search: subject_exact:"Advertising music"
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Akustische Markenführung
USA
Advertising music
86
Werbemusik
86
Consumer behaviour
31
Konsumentenverhalten
31
Advertising effects
25
Brand management
25
Markenführung
25
Werbewirkung
25
Music
16
Musik
16
Music industry
14
Musikwirtschaft
14
Advertising
13
Brand image
13
Markenimage
13
Werbung
13
Deutschland
8
Germany
8
Emotion
7
Hörfunkwerbung
6
Radio advertising
6
Brand
5
Einzelhandel
5
Markenartikel
5
Retail trade
5
Corporate reputation
4
Fernsehwerbung
4
Firmenimage
4
Internet marketing
4
Online-Marketing
4
Perception
4
Television advertising
4
United States
4
Wahrnehmung
4
Bibliometrics
3
Bibliometrie
3
Film industry
3
Filmwirtschaft
3
Ladengestaltung
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Borders, Aberdeen Leila
2
Kemp, Elyria
2
Kopp, Steven W.
2
Natesan, Chinna
2
Allan, David
1
Ballouli, Khalid
1
Bennett, Gregg
1
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Journal of retailing and consumer services
2
Journal of advertising research
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
4
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1
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
Saved in:
2
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 492-499
Persistent link: https://www.econbiz.de/10009375665
Saved in:
3
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 430-437
Persistent link: https://www.econbiz.de/10009300068
Saved in:
4
A content analysis of music placement in prime-time television advertising
Allan, David
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10003768845
Saved in:
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