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~subject:"Alexander Deichsel"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~type_genre:"Festschrift"
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Alexander Deichsel
Konsumentenverhalten
Social web
Brand management
7
Markenführung
7
Consumer behaviour
4
Brand
3
Deutschland
3
Germany
3
Markenartikel
3
Markenimage
3
Markenpolitik
3
Brand image
2
Social Web
2
Theorie
2
Theory
2
brands
2
Advertising
1
Beziehungsmarketing
1
Brand architecture
1
Business history
1
Confectionery industry
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate reputation
1
Corporate social responsibility
1
Customer integration
1
Designation of origin
1
FMCGs
1
Farm management
1
Firmenimage
1
Food
1
Geschichte
1
Handelsmarke
1
Herkunftsbezeichnung
1
Internet marketing
1
Kraft General Foods GmbH
1
Kundenintegration
1
Landwirtschaftliche Betriebslehre
1
Lebensmittel
1
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3
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Festschrift
Article in journal
6,491
Aufsatz in Zeitschrift
6,491
Aufsatz im Buch
523
Book section
523
Hochschulschrift
194
Thesis
142
Graue Literatur
136
Non-commercial literature
136
Arbeitspapier
84
Working Paper
84
Collection of articles of several authors
70
Conference paper
70
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70
Sammelwerk
70
Aufsatzsammlung
58
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53
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42
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42
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28
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13
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12
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11
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6
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6
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6
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5
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4
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4
Übersichtsarbeit
4
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3
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3
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3
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2
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2
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Elektronischer Datenträger
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English
3
German
2
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Boyd, D. Eric
1
Carlson, Jamie
1
Caruana, Albert
1
Clarke, Theresa B.
1
De Vries, Natalie Jane
1
Deichsel, Alexander
1
Errichiello, Oliver Carlo
1
Garsvaite, Kotryna
1
Halk, Oliver
1
Helzer, Manfred
1
Homann, Timm
1
Janssen, Jürgen
1
Lorenzl, Günter
1
Richter, Lothar
1
Schade, Günther
1
Spekman, Robert E.
1
Zschiesche, Arnd
1
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
The journal of brand management : an international journal
3
Working paper / Humboldt-Universität zu Berlin, Wirtschafts- und Sozialwissenschaften an der Landwirtschaftlich-Gärtnerischen Fakultät
1
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ECONIS (ZBW)
5
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1
Die Soziologie, der Gestaltwille und die Marke : soziale Systeme verstehen und führen : [anlässlich des 80sten Geburtstages .... Professor Dr. Alexander Deichsel]
Homann, Timm
(
ed.
);
Zschiesche, Arnd
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10014010281
Saved in:
2
The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric
;
Clarke, Theresa B.
;
Spekman, Robert E.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
Saved in:
3
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
4
Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna
;
Caruana, Albert
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
Saved in:
5
Forschung und Praxis im Agrarmarketing : Forschungskolloquium anläßlich des 65. Geburtstages von Prof. Dr. Manfred Helzer
Halk, Oliver
(
contributor
);
Helzer, Manfred
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000968937
Saved in:
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