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~subject:"Anthropologie"
~subject:"Corporate culture"
~subject:"Marktforschung"
~type_genre:"Book section"
~type_genre:"Systematic review"
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Ethnologie
173
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Handbook of qualitative research methods in marketing
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Alternative market research methods : market sensing
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Corporate Entrepreneurship
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Disrupt together : how teams consistently innovate
1
Economy, entrepreneurship, science and society in the XXI century : [a tribute to Santiago García Echevarría]
1
Enterprise as an instrument of civilization : an anthropological approach to business administration
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Handbook of research methods for marketing management
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Interne Kommunikation von Unternehmen : psychologische, kommunikationswissenschaftliche und kulturvergleichende Studien
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Management practices in high-tech environments
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Market research handbook
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Marketing management : a cultural perspective
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Neo-empiricism : inductive research methodologies
1
Periphere Arbeit im Zentrum
1
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
1
Qualitative marketing research : approaches, techniques and analysis
1
Social constructionist research methodologies
1
The Oxford handbook of the social science of obesity
1
The Sage handbook of organizational research methods
1
The corporation : a critical, multi-disciplinary handbook
1
The handbook of business discourse
1
The handbook of marketing research : uses, misuses, and future advances
1
The psychological science of money
1
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
1
West meets east : building theoretical bridges
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ECONIS (ZBW)
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Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit
;
Rainer, Katharina
;
Stickdorn, Marc
- In:
Handbook of research methods for marketing management
,
(pp. 242-259)
.
2021
Persistent link: https://www.econbiz.de/10013171807
Saved in:
2
Consumer ethnography
Churm, Ian
- In:
Alternative market research methods : market sensing
,
(pp. 122-148)
.
2017
Persistent link: https://www.econbiz.de/10011569749
Saved in:
3
The corporation in anthropology
Foster, Robert John
- In:
The corporation : a critical, multi-disciplinary handbook
,
(pp. 111-133)
.
2017
Persistent link: https://www.econbiz.de/10011702383
Saved in:
4
Zentrum und Peripherie als Praxis : Lernen und Kompetenzaufbau aus einer ethnographischen Perspektive
Svenson, Frithiof
- In:
Periphere Arbeit im Zentrum
,
(pp. 205-218)
.
2016
Persistent link: https://www.econbiz.de/10011564480
Saved in:
5
"Ethnography" in Japanese corporate activities : a meta-anthropological observation on the relationship between anthropology and the outside
Ito, Yasunobu
- In:
Enterprise as an instrument of civilization : an …
,
(pp. 55-72)
.
2015
Persistent link: https://www.econbiz.de/10011386477
Saved in:
6
Materiality, symbol, and complexity in the anthropology of money
Nelms, Taylor C.
;
Maurer, Bill
- In:
The psychological science of money
,
(pp. 37-70)
.
2014
Persistent link: https://www.econbiz.de/10011487882
Saved in:
7
Leveraging ethnography to predict shifting cultural norms
Rottenberg, Sarah
- In:
Disrupt together : how teams consistently innovate
,
(pp. 99-112)
.
2014
Persistent link: https://www.econbiz.de/10010406720
Saved in:
8
Interpretive marketing research : using ethnography in strategic market development
Moisander, Johanna
;
Valtonen, Anu
- In:
Marketing management : a cultural perspective
,
(pp. 246-260)
.
2012
Persistent link: https://www.econbiz.de/10009507068
Saved in:
9
Learning from experience : ethnographic research, international business studies and mainstream anthropology
Moore, Fiona
- In:
West meets east : building theoretical bridges
,
(pp. 173-191)
.
2012
Persistent link: https://www.econbiz.de/10009626353
Saved in:
10
The Anthropology of Obesity
Thompson, Amanda L.
;
Gordon-Larsen, Penny
- In:
The Oxford handbook of the social science of obesity
.
2012
Persistent link: https://www.econbiz.de/10012881780
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