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Anthropomorphism
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Consumer behaviour
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This is your stomach speaking : anthropomorphized health messages reduce
portion
size
preferences among the powerless
Newton, Fiona J.
;
Newton, Joshua D.
;
Wong, Jimmy
- In:
Journal of business research : JBR
75
(
2017
),
pp. 229-239
Persistent link: https://www.econbiz.de/10011699862
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