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~subject:"Arbeitsgruppe"
~subject:"Globalisierung"
~subject:"Großbritannien"
~subject:"Internet marketing"
~type_genre:"Fallstudie"
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ECONIS (ZBW)
13
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1
Benefits and challenges of international mobility in higher education
O'Leary, Eilis
;
O’Riordan, Fiona
- In:
Advanced business models in international higher education
,
(pp. 61-74)
.
2015
Persistent link: https://www.econbiz.de/10011564299
Saved in:
2
Entrepreneurial learning and the IBM universities business challenge : an experiental learning perspective
Vuuren, Wim van
;
Fearon, Colm
;
Vuuren-Cassar, Gemma van
; …
- In:
Handbook on the entrepreneurial university
,
(pp. 392-413)
.
2014
Persistent link: https://www.econbiz.de/10010251148
Saved in:
3
The Alchemy Exchange : turning student consultancy opportunities into a good student experience
Mendoza, Felicity
;
Gorst, Jonathan
- In:
Innovation through knowledge transfer 2012
,
(pp. 91-99)
.
2013
Persistent link: https://www.econbiz.de/10009742365
Saved in:
4
Viral marketing via social networking sites : perceptions of students in a university environment
Jayasekera, Ranadeva
;
Papadopoulos, Thanos
-
2012
Persistent link: https://www.econbiz.de/10009575365
Saved in:
5
Social media marketing in tourism education : insights into the development and value of a social network site for a higher education institution in tourism
Zehrer, Anita
;
Grabmüller, Alice
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009580676
Saved in:
6
The use of team-based learning as an approach to increased engagement and learning for marketing students : a case study
Chad, Paul
- In:
Journal of marketing education : JME
34
(
2012
)
2
,
pp. 128-139
Persistent link: https://www.econbiz.de/10009582116
Saved in:
7
Widening global access : the need for a paradigm shift from excellence to responsibility in international higher education
Lenger, Alexander
;
Schneickert, Christian
;
Schumacher, …
- In:
International journal of management concepts and …
5
(
2011
)
4
,
pp. 354-373
Persistent link: https://www.econbiz.de/10009504923
Saved in:
8
Engendering learning engagement in a diverse cohort : a reflection
Oliver, Gary R.
;
Coyte, Rodney
- In:
Accounting research journal
24
(
2011
)
2
,
pp. 195-204
Persistent link: https://www.econbiz.de/10009490891
Saved in:
9
Exploration of multi-cultural teaching and learning in a collaborative virtual environment
Telli Yamamoto, Gonca
;
Featherstone, Michael D.
; …
- In:
Cases on innovations in educational marketing : …
,
(pp. 295-312)
.
2011
Persistent link: https://www.econbiz.de/10009406205
Saved in:
10
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
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