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~subject:"Artificial intelligence"
~subject:"Chinese consumers"
~subject:"Italien"
~type_genre:"Konferenzbeitrag"
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The globalisation of Chinese business : implications for multinational investors
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
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AI (vs. human) recommendation on luxury services
Gonçalves, Ana Rita
;
Pinto, Diego Costa
;
Shuqair, Saleh
; …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 121-131)
.
2024
Persistent link: https://www.econbiz.de/10014501115
Saved in:
2
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
3
Asian growing markets and competition : evidence in the Chinese wine market
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
The globalisation of Chinese business : implications …
,
(pp. 265-291)
.
2014
Persistent link: https://www.econbiz.de/10012016707
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