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~subject:"Arzneimittel"
~subject:"Markenführung"
~type_genre:"Arbeitspapier"
~type_genre:"Book section"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Brand management in emerging markets : theories and practice
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Sustainable Marketing Management : Grundlagen und Cases
2
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Africapitalism : rethinking the role of business in Africa
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Brand management ; Vol. 4
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Business architecture management : architecting the business for consistency and alignment
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Discussion paper / Center for Economic Research, Tilburg University
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Employer branding for competitive advantage : models and implementation strategies
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Fashion branding and communication : core strategies of European luxury brands
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Foundations of corporate heritage
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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New perspectives on critical marketing and consumer society
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Positive design and appreciative construction : from sustainable development to sustainable value
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TILEC discussion paper
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The Oxford handbook of corporate reputation
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Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
1
Working paper / Institut Universitaire de Management International, Université de Lausanne
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Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
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2
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
Saved in:
3
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
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4
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
-
2017
Persistent link: https://www.econbiz.de/10011734578
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5
Africapitalism and corporate branding
Otubanjo, Olutayo
- In:
Africapitalism : rethinking the role of business in Africa
,
(pp. 137-166)
.
2018
Persistent link: https://www.econbiz.de/10011888126
Saved in:
6
Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
Saved in:
7
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
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8
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
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9
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
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10
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
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