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~subject:"Athletes"
~type_genre:"Aufsatz im Buch"
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Celebrity endorsement
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Towards a knowledge-based society in Europe : 10th International Conference on Policies of Economic and Social Development, Sofia, October 5 to 7, 2007
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The role of commodified celebrities in children's moral development : the case of David Beckham
Wicks, Patricia Gayá
;
Nairn, Agnès
;
Griffin, Christine
- In:
Brands : interdisciplinary perspectives
,
(pp. 242-267)
.
2015
Persistent link: https://www.econbiz.de/10010478958
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2
Stars als Human Brands im Sport : ein State of the Art
Hofmann, Julian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10010354048
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3
Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 195-213)
.
2014
Persistent link: https://www.econbiz.de/10010354049
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4
Brand building using Indian sports celebrities : a strategic decision
Patra, Supriyo
;
Datta, Saroj
- In:
Storming the global business : rise of the Asian tigers
,
(pp. 197-212)
.
2010
Persistent link: https://www.econbiz.de/10009012433
Saved in:
5
Public relations for players
Skinner, James
- In:
Sport public relations and communication
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003949035
Saved in:
6
Insight on celebrity endorsement : consumer perspective
Jain, Varsha
;
Daswani, Aarzoo
;
Kumar, Abhishek
- In:
Brand research : [an outcome of the second …
,
(pp. 141-153)
.
2009
Persistent link: https://www.econbiz.de/10009623337
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7
Multitestimonials im Sport : ausgewählte Befunde einer Längsschnitt- und Strukturanalyse zur werblichen Präsenz von Sportakteuren in deutschen Publikumszeitschriften
Schaaf, Daniela
- In:
Sport, Medien und Kommunikation : Beiträge des 6. …
,
(pp. 225-241)
.
2009
Persistent link: https://www.econbiz.de/10003878369
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8
Superstars as winners of the common market : the role of the mass media
Schellhaaß, Horst-Manfred
- In:
Towards a knowledge-based society in Europe : 10th …
,
(pp. 153-168)
.
2009
Persistent link: https://www.econbiz.de/10003818252
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