//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Athletes"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Roy, Subhadip"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Athletes
India
39
Indien
30
Consumer behaviour
21
Konsumentenverhalten
19
Celebrity endorsement
17
Advertising effects
16
Werbewirkung
16
Celebrity-Werbung
15
Brand management
10
MarkenfĂĽhrung
10
Brand image
8
Markenimage
8
Qualitative research
8
Celebrity endorsements
7
Conceptual model
7
Structural equation model
7
Strukturgleichungsmodell
7
Advertising
5
Brand
5
Markenartikel
5
Structural equation modelling
5
Consumer behavior
4
Fashion shopping
4
Structural equation modeling
4
Werbung
4
experimental design
4
Designation of origin
3
Einzelhandel
3
Experiment
3
Experimental design
3
Frauen
3
Herkunftsbezeichnung
3
Measurement
3
Messung
3
Qualitative Methode
3
Qualitative method
3
Retail trade
3
Tourism marketing
3
Tourismusmarketing
3
Weibliche Arbeitskräfte
3
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Roy, Subhadip
2
Jain, Varsha
1
Pansari, Anita
1
Rana, Pragati
1
Published in...
All
Asia-Pacific journal of business administration
1
International journal of sports marketing & sponsorship
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
2
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->