Adams, Russell; Coyle, Tom; Downey, Clara; Lovett, Marvin - In: Journal of Business & Industrial Marketing 32 (2017) 5, pp. 710-721
Purpose This paper aims to determine what impact an economic recession and recovery had on the selling and non-selling activities of trade show attendees and the subsequent marketing tactic changes. Design/methodology/approach Samples were collected from an international trade show during the...