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~subject:"Aufsatzsammlung"
~subject:"Automotive industry"
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Aufsatzsammlung
Automotive industry
Advertising effects
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
Saved in:
2
Die Byte-Gesellschaft : Informationstechnologie verändert unser Leben
Rutz, Michael
(
contributor
);
Alflen, Manfred
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10004205729
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