//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Australia"
~type_genre:"Accompanied by computer file"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erlebnismarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Australia
Event marketing
79
Event-Marketing
79
Deutschland
24
Germany
24
Brand management
9
Markenführung
9
Freizeitwirtschaft
8
Leisure industries
8
Marketing management
7
Marketingmanagement
7
USA
7
United States
7
Veranstaltung
7
Big event
6
Event
6
Großveranstaltung
6
Sportveranstaltung
6
Welt
6
World
6
Erfolgsfaktor
5
Sport event
5
Success factor
5
Automotive industry
4
Brand image
4
Emotion
4
Erlebnismarketing
4
Kfz-Industrie
4
Markenimage
4
Sportmarketing
4
Sports marketing
4
Textile distribution
4
Textilhandel
4
Tourism
4
Tourismus
4
Australien
3
Austria
3
Beziehungsmarketing
3
Brauerei
3
Brewery
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Accompanied by computer file
Elektronischer Datenträger als Beilage
Fallstudie
Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
3
Book section
3
Case study
3
Language
All
English
2
German
1
Author
All
Fairley, Sheranne
1
Frost, Warwick
1
Laing, Jennifer
1
Reiser, Dirk
1
Scherle, Nicolai
1
Strickland, Paul
1
Tyler, B. David
1
Williams, Kim M.
1
more ...
less ...
Published in...
All
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Sport management review
1
Successful social media and ecommerce strategies in the wine industry
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
2
Green events : konzeptionelles Selbstverständnis - strategische Ziele - anwendungs-orientierte Perspektiven
Reiser, Dirk
;
Scherle, Nicolai
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 319-333)
.
2014
Persistent link: https://www.econbiz.de/10010469809
Saved in:
3
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->