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~subject:"Authors"
~subject:"Creativity"
~subject:"Geschichte"
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Personalised networks of influence in public relations : strategic resources for achieving successful professional outcomes
Valentini, Chiara
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10003979122
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Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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