//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Automotive industry"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand loyalty"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Automotive industry
Beziehungsmarketing
Social Web
Markentreue
10
Brand loyalty
9
Markenimage
4
Brand image
3
Deutschland
3
Germany
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindung
2
Markenführung
2
2000-2012
1
Advertising effects
1
American
1
Amerikanisch
1
Arbeitsmotivation
1
Big Data
1
Communication media
1
Community
1
Competitive advantage
1
Confidence
1
Corporate reputation
1
Customer retention
1
DWS Investment GmbH
1
Electric vehicle
1
Elektrofahrzeug
1
Emotion
1
Environmental consciousness
1
Financial services
1
Finanzdienstleistung
1
Finland
1
Finnland
1
Firm performance
1
Firmenimage
1
Frauen
1
Frauenbewegung
1
Gamification
1
Gemeinschaft
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Case study
Article in journal
589
Aufsatz in Zeitschrift
589
Aufsatz im Buch
30
Book section
30
Hochschulschrift
19
Thesis
14
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
8
Working Paper
8
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Conference paper
4
Konferenzbeitrag
4
Fallstudie
3
Fallstudiensammlung
1
Guidebook
1
Interview
1
Ratgeber
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Endress, Tobias
1
Paharia, Rajat
1
Staufer, Isabel Maria
1
Published in...
All
Computer-mediated marketing strategies : social media and online brand communities
1
Innovatives Markenmanagement
1
Research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
2
Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
-
2014
Persistent link: https://www.econbiz.de/10010439276
Saved in:
3
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Paharia, Rajat
-
2013
Persistent link: https://www.econbiz.de/10009769925
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->