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~subject:"Automotive industry"
~subject:"Branchenkrise"
~subject:"USA"
~type_genre:"Fallstudie"
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ECONIS (ZBW)
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Branding as a communications strategy : a framework for desired brand identity
Robichaud, François
;
Richelieu, André
;
Kozak, Robert
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 712-734
Persistent link: https://www.econbiz.de/10009576040
Saved in:
2
Integrating transactional and relational exchange into the study of exchange orientation in customer relationships
Lefaix-Durand, Aurélia
;
Kozak, Robert
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 1003-1025
Persistent link: https://www.econbiz.de/10003902415
Saved in:
3
Environmental strategies as automorphic patterns of behaviour
Schwartz, Birgitta
- In:
Business strategy and the environment
18
(
2009
)
3
,
pp. 192-206
Persistent link: https://www.econbiz.de/10003820240
Saved in:
4
Economic recovery, debt and dependence in African economies : the case of Ghana
Owusu, J. Henry
-
2001
Persistent link: https://www.econbiz.de/10001694190
Saved in:
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