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~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Service management"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Customer integration"
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Subject
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B-to-B-Marketing
Beziehungsmarketing
Service management
Customer integration
93
Kundenintegration
93
Relationship marketing
28
Innovationsmanagement
27
Innovation management
26
Produktentwicklung
21
New product development
17
Betriebliche Wertschöpfung
15
Social Web
15
Social web
15
Value creation
15
Innovation
12
Consumer behaviour
11
Konsumentenverhalten
11
Dienstleistungssektor
10
Deutschland
9
Dienstleistungsmanagement
9
Germany
9
Kundenorientierung
9
Dienstleistung
8
Service industry
8
Kundenbindung
7
Internet marketing
6
Online-Marketing
6
Open Innovation
6
Dienstleistungsinnovation
5
Dienstleistungsmarketing
5
Kundenmanagement
5
Lieferantenmanagement
5
Marketing
5
Open innovation
5
Service innovation
5
Services marketing
5
Supplier relationship management
5
Unternehmen
5
Customer satisfaction
4
Digitalisierung
4
E-commerce
4
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Undetermined
4
Free
1
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Book / Working Paper
34
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Collection of articles of several authors
Article in journal
1,112
Aufsatz in Zeitschrift
1,112
Aufsatz im Buch
172
Book section
172
Hochschulschrift
60
Thesis
37
Sammelwerk
34
Aufsatzsammlung
25
Graue Literatur
24
Non-commercial literature
24
Case study
17
Fallstudie
17
Arbeitspapier
12
Working Paper
12
Conference paper
5
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5
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5
Ratgeber
5
Konferenzschrift
4
Collection of articles written by one author
3
Conference proceedings
3
Lehrbuch
3
Sammlung
3
Textbook
3
Festschrift
2
Handbook
2
Handbuch
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Checkliste
1
Elektronischer Datenträger als Beilage
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
27
German
11
Author
All
Bruhn, Manfred
4
Conduit, Jodie
3
Hadwich, Karsten
2
Hollebeek, Linda D.
2
Huber, Margit
2
Stauss, Bernd
2
Sundbo, Jon
2
Sørensen, Flemming
2
Abrell, Thomas
1
Altinay, Levent
1
Baglieri, Enzo
1
Belz, Christian
1
Beyreuther, Tabea
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Carù, Antonella
1
Chen, Tom
1
Degen, Helmut
1
Edvardsson, Bo
1
Ehret, Michael
1
Fließ, Sabine
1
Gelbrich, Katja
1
Haase, Michaela
1
Hankammer, Stephan Martin
1
Hara, Yoshinori
1
Harmeling, Colleen M.
1
Herrmann, Andreas
1
Herstatt, Cornelius
1
Ivanova-Gongne, Maria
1
Jaakkola, Elina
1
Jacob, Frank
1
Karagiannis, Dimitris
1
Kleinaltenkamp, Michael
1
Koporcic, Nikolina
1
Kracklauer, Alexander
1
Kracklauer, Alexander H.
1
Kumar, V.
1
Mazur, Marcel
1
Melanthiou, Yioula
1
Nyström, Anna-Greta
1
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ICServ <5., 2017, Wien>
1
ayway media GmbH
1
Published in...
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Forum Dienstleistungsmanagement
4
Wissenschaft & Praxis
2
Edward Elgar E-Book Archive
1
Elgar original reference
1
Gabler Edition Wissenschaft
1
Gabler Wissenschaft & Praxis
1
International journal of technology marketing : IJTMkt
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Lecture notes in computer science
1
Management - Business for professionals
1
Series on technology management
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
34
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1
Essays on customized and collaborative value creation from the perspective of sustainability
Hankammer, Stephan Martin
-
2018
Persistent link: https://www.econbiz.de/10011932682
Saved in:
2
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
3
Handbuch Handel mit Zukunft : Customer-Centricity : real, digital, international
ayway media GmbH
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011865248
Saved in:
4
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
5
Serviceology for services : 5th International Conference, ICServ 2017, Vienna, Austria, July 12-14, 2017 : proceedings
Hara, Yoshinori
(
ed.
);
Karagiannis, Dimitris
(
ed.
)
-
ICServ <5., 2017, Wien>
-
2017
Persistent link: https://www.econbiz.de/10011664142
Saved in:
6
Bridging and transcending co-creation and engagement
Conduit, Jodie
(
ed.
);
Chen, Tom
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011730587
Saved in:
7
Engaging with customers socially
Melanthiou, Yioula
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011745919
Saved in:
8
Customer knowledge and user knowledge in innovation of complex products in B2B firms
Abrell, Thomas
-
2017
Persistent link: https://www.econbiz.de/10011900941
Saved in:
9
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
10
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
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