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~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~type_genre:"Collection of articles of several authors"
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Subject
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B-to-B-Marketing
Beziehungsmarketing
Customer integration
93
Kundenintegration
93
Relationship marketing
28
Innovationsmanagement
27
Innovation management
26
Produktentwicklung
21
New product development
17
Betriebliche Wertschöpfung
15
Social Web
15
Social web
15
Value creation
15
Innovation
12
Consumer behaviour
11
Konsumentenverhalten
11
Dienstleistungssektor
10
Deutschland
9
Dienstleistungsmanagement
9
Germany
9
Kundenorientierung
9
Service management
9
Dienstleistung
8
Service industry
8
Kundenbindung
7
Internet marketing
6
Online-Marketing
6
Open Innovation
6
Dienstleistungsinnovation
5
Dienstleistungsmarketing
5
Kundenmanagement
5
Lieferantenmanagement
5
Marketing
5
Open innovation
5
Service innovation
5
Services marketing
5
Supplier relationship management
5
Unternehmen
5
Customer satisfaction
4
Digitalisierung
4
E-commerce
4
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Undetermined
3
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1
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Book / Working Paper
31
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Collection of articles of several authors
Article in journal
1,095
Aufsatz in Zeitschrift
1,095
Aufsatz im Buch
151
Book section
151
Hochschulschrift
57
Thesis
35
Sammelwerk
31
Aufsatzsammlung
24
Graue Literatur
23
Non-commercial literature
23
Case study
14
Fallstudie
14
Arbeitspapier
11
Working Paper
11
Conference paper
5
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5
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5
Ratgeber
5
Collection of articles written by one author
3
Konferenzschrift
3
Sammlung
3
Conference proceedings
2
Festschrift
2
Handbook
2
Handbuch
2
Lehrbuch
2
Textbook
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Checkliste
1
Elektronischer Datenträger als Beilage
1
Systematic review
1
Übersichtsarbeit
1
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English
25
German
10
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All
Bruhn, Manfred
3
Conduit, Jodie
3
Hollebeek, Linda D.
2
Huber, Margit
2
Stauss, Bernd
2
Sundbo, Jon
2
Sørensen, Flemming
2
Abrell, Thomas
1
Altinay, Levent
1
Baglieri, Enzo
1
Belz, Christian
1
Beyreuther, Tabea
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Carù, Antonella
1
Chen, Tom
1
Degen, Helmut
1
Edvardsson, Bo
1
Ehret, Michael
1
Fließ, Sabine
1
Gelbrich, Katja
1
Haase, Michaela
1
Hadwich, Karsten
1
Hankammer, Stephan Martin
1
Harmeling, Colleen M.
1
Herrmann, Andreas
1
Herstatt, Cornelius
1
Ivanova-Gongne, Maria
1
Jaakkola, Elina
1
Jacob, Frank
1
Kleinaltenkamp, Michael
1
Koporcic, Nikolina
1
Kracklauer, Alexander
1
Kracklauer, Alexander H.
1
Kumar, V.
1
Mazur, Marcel
1
Melanthiou, Yioula
1
Nyström, Anna-Greta
1
O'Gorman, Susanne
1
O’Gorman, Susanne
1
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ayway media GmbH
1
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Forum Dienstleistungsmanagement
3
Wissenschaft & Praxis
2
Edward Elgar E-Book Archive
1
Elgar original reference
1
Gabler Edition Wissenschaft
1
Gabler Wissenschaft & Praxis
1
International journal of technology marketing : IJTMkt
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Management - Business for professionals
1
Series on technology management
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
31
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1
Essays on customized and collaborative value creation from the perspective of sustainability
Hankammer, Stephan Martin
-
2018
Persistent link: https://www.econbiz.de/10011932682
Saved in:
2
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
3
Handbuch Handel mit Zukunft : Customer-Centricity : real, digital, international
ayway media GmbH
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011865248
Saved in:
4
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
5
Bridging and transcending co-creation and engagement
Conduit, Jodie
(
ed.
);
Chen, Tom
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011730587
Saved in:
6
Engaging with customers socially
Melanthiou, Yioula
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011745919
Saved in:
7
Customer knowledge and user knowledge in innovation of complex products in B2B firms
Abrell, Thomas
-
2017
Persistent link: https://www.econbiz.de/10011900941
Saved in:
8
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
9
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
10
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
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