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~subject:"Ballsport"
~subject:"Brand management"
~subject:"Innovation"
~subject:"Welt"
~type_genre:"Conference paper"
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Ballsport
Brand management
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Sportmarketing
9
Sports marketing
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6
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International journal of sport finance
2
Journal of business research : JBR
1
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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1
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
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2
Sport event innovation : a preliminary conceptualization and directions for future research
Hoff, Kristina J.
;
Leopkey, Becca
;
Ellis, Dana
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 618-638
Persistent link: https://www.econbiz.de/10014317600
Saved in:
3
Neue internationale Märkte im Spitzensport : Bedeutung & Rolle des strategischen Social Media Marketing im Rahmen von Internationalisierungsstrategien
Kainz, Florian
;
Herberth, Christoph
- In:
Neue und innovative Einnahmequellen im Spitzensport : …
,
(pp. 25-40)
.
2016
Persistent link: https://www.econbiz.de/10011587872
Saved in:
4
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
5
Fireworks saturation and attendance in Minor League Baseball
Paul, Rodney J.
;
Weinbach, Andrew P.
- In:
International journal of sport finance
8
(
2013
)
4
,
pp. 312-326
Persistent link: https://www.econbiz.de/10010359633
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